Thisisneverthat: The Hypebeast Favorite or Just Another Korean Brand? 👔 Let’s Decode Its Success!，Thisisneverthat isn’t just a name—it’s a movement blending streetwear and skateboarding vibes. Dive into its rise, style secrets, and why it’s taking over your favorite celeb’s wardrobe. 🏆👟
1. Who Even Are These Guys? A Quick Origin Story 🕰️
Let’s start with the basics: thisisneverthat was born in 2015 in Seoul, South Korea. Founded by three dudes—Kim Ji-Hoon, Kim Sang-Woo, and Choi Kyu-Sung—who were deeply rooted in skateboarding and music scenes. It’s not just about clothes; it’s about *community*.
Fun fact: Their first store opened in Hongdae, aka the heart of Seoul’s indie rock and skateboarding scene. Think of it as the Brooklyn of Korea but way cooler (no offense, BK). 🎸🛹🔥
2. Why Is Everyone Obsessed? Breaking Down the Style Formula 🔍
Their aesthetic is pure gold—a mix of vintage sportswear, workwear, and modern streetwear. Imagine if your grandpa’s old gym shorts met Kanye West’s Yeezy line. That’s thisisneverthat for you.
Key pieces include oversized hoodies, bucket hats, and those iconic logo patches that scream “I’m chill but also trendy.” And let’s talk collaborations! They’ve teamed up with Nike SB, New Era, and even Sesame Street. Yes, Big Bird approves. 🐦✨
Pro tip: If you see someone rocking a hoodie with bold text like "This Is Never That," chances are they’re either super cool or trying too hard to look it. 😉
3. Celebs Love It—but Should You? 🌟
If there’s one thing we know about celebrities, it’s that they love endorsing brands without actually saying anything. Thisisneverthat has been spotted on everyone from BTS to Justin Bieber. But does celebrity love translate to real value?
Absolutely. Their designs are versatile enough to fit any vibe—whether you’re heading to a photoshoot or just grabbing coffee at Starbucks. Plus, their price point is surprisingly reasonable compared to other hyped brands. Win-win! ☕👕
Hot take: Wearing thisisneverthat makes you feel like part of an exclusive club—even if you bought it online during a sale. 😎
4. Future Predictions: Will the Hype Last? 📈
As streetwear continues to dominate global fashion trends, thisisneverthat seems poised for long-term success. With its strong focus on storytelling, community building, and quality products, the brand could easily become a staple in wardrobes worldwide.
But here’s the million-dollar question: Can it stay relevant while expanding globally? Our bet is yes—if they keep leaning into their roots while experimenting with new ideas. After all, evolution is key in today’s fast-paced fashion world. 🌍✨
🚨 Action Time! 🚨
Step 1: Check out their latest collection on Instagram (@thisisneverthat_official).
Step 2: Find your perfect piece (we recommend starting with a patch jacket).
Step 3: Share pics wearing it with #thisisneverthat and tag us—we’ll retweet our faves! ✨
Drop a 💥 if you already own something from thisisneverthat or plan to shop soon. Let’s keep the hype train rolling! 🚂