⚽ Who Bought Umbro? The Surprising Story Behind Your Favorite Football Brand! 🎯 Are You Still Rocking the Diamonds? ✨，Umbro’s iconic diamond pattern is more than just a design—it’s football history. But who owns this legendary brand now? Dive into its surprising ownership journey and where it’s headed next. ⚽
🤔 What Happened to Umbro? A Brief History Lesson
Let’s rewind to 1924 when brothers Harold and Wallace Humphreys started making sports gear in England. Fast forward almost a century, and Umbro became synonymous with football culture worldwide. From Beckham’s boots to Ronaldo’s jerseys, Umbro was *the* name in sportswear. 💎✨
But here’s the twist: In 2008, Nike acquired Umbro for $580 million. Yes, you read that right—Nike! 😱 Fans were shocked because, well, how do you compete against your own parent company?
Then came another shocker…
💼 Who Owns Umbro Now? Enter Iconix Brand Group
In 2012, Nike sold Umbro to **Iconix Brand Group**, an American licensing giant known for reviving classic brands like Peanuts and London Fog. 🤔 Why did they buy it? Because Iconix saw potential in rebranding Umbro as both a heritage football label and a trendy streetwear icon. Think Adidas x Kanye but with more diamonds and less hypebeast prices. 💰..
Fun fact: Iconix also owns Starter and Lee Cooper—so expect some epic collaborations in the future! 👕👟
🌟 Where Is Umbro Headed Next? Big Moves on the Horizon
With new owners come fresh ideas. Here’s what we can expect from Umbro in 2024:
✅ **Back to roots**: Focusing on premium football kits while expanding globally.
✅ **Streetwear surge**: Partnering with urban influencers and hip-hop artists to tap into Gen Z markets. 🎤..
✅ **Sustainability goals**: Eco-friendly materials are becoming a priority—because saving the planet doesn’t mean sacrificing style. 🌍..
And let’s not forget their signature diamond logo. It’s timeless, just like those old-school matches under floodlights. 🔦..
So, whether you’re lacing up cleats or rocking a retro hoodie, Umbro’s got plans to keep us all excited. Drop a ⚽ if you agree!
Did you know Umbro changed hands twice since 2008? Let me know in the comments below! Ready to see where this legendary brand goes next? Follow for more insider stories about your favorite brands. ❤️⚽