Is Supreme a Luxury Brand? 🤔 Let’s Unpack the Hype with Some Box Logo Truths!，Supreme is more than just a skate shop turned global phenomenon—it’s a cultural force. But is it really luxury? Dive into its roots, hype, and future in this thread! 👕🔥
1. The Roots of Supreme: From NYC Streets to Global Empire 🗽
Let’s start at the beginning. In 1994, James Jebbia opened a tiny skate shop in SoHo, NYC. No big marketing budget—just a passion for skating, punk rock, and rebellious vibes. That red box logo? Instantly iconic. 📦✨
Fun fact: Back then, Supreme was just another local hangout spot. Who knew it would one day drop $50 brick-shaped candles that sell out in minutes? 🕯️😂
2. Is Supreme Really Luxury? Or Just Expensive? 💸
Here’s where things get tricky. Traditional luxury brands like Gucci or Louis Vuitton are built on heritage, craftsmanship, and exclusivity. Supreme? It’s built on hype, scarcity, and attitude. 🙃
For example: A simple Supreme T-shirt costs around $80, but resellers flip it for $500+. Is that luxury? Or just capitalism gone wild? Either way, people camp outside stores for days to cop limited-edition drops. (And yes, fights happen. Lots of them.) 🥊..
Pro tip: If you want to avoid scalpers, try shopping during off-seasons. But good luck finding anything fresh. 😅
3. Why People Love (and Hate) Supreme ❤️/😡
Love it: For fans, Supreme isn’t just clothing—it’s a lifestyle. Every drop feels like an event, every collaboration feels legendary (remember the Louis Vuitton x Supreme collab? Iconic.). Plus, supporting independent creators over corporate giants has always been part of the appeal. 🛒..
Hate it: Critics argue Supreme is overpriced and overhyped. Some even call it “the McDonald’s of fashion”—cheap materials dressed up as high art. And let’s not forget those controversial stunts, like selling a can of rocks for $100. (Yeah, they actually did that.) 🪨..
But here’s the thing: Whether you love or hate Supreme, you can’t deny its influence. It redefined what streetwear could be—and paved the way for brands like Off-White and Yeezy.
4. The Future of Supreme: Still Relevant in 2024? 🚀
In 2017, Supreme sold a majority stake to private equity firm Carlyle Group for $500 million. Cue debates about authenticity vs. commercialization. Is Supreme still the rebel brand it once was? Or just another cog in the fashion machine?
Data point: Despite backlash, Supreme continues to dominate social media feeds and resale markets. Even TikTok teens worship the brand. So yeah, it’s still relevant—but maybe less "underground" these days. 📱..
Hot take: By 2025, we might see Supreme collaborations with space tourism companies. After all, if they can sell rocks, why not rocket ships? 🚀..
🚨 Action Time! 🚨
Step 1: Decide if Supreme fits your vibe.
Step 2: If yes, follow their Instagram closely—you never know when that dream collab will drop.
Step 3: Share this thread and tag a friend who needs some supreme knowledge. Knowledge is power! 🔥..
Drop a 🛒 if you’ve ever waited in line for a Supreme drop—or rolled your eyes at someone else doing it. Let’s keep the conversation going!