Who Owns Reebok Now? The Surprising Twist Behind the Iconic Sneaker Brand 🥊👟，From pumping iron in the ’80s to being sold under the radar, Reebok’s journey is full of twists. Discover its surprising owner today and why this matters for sneakerheads worldwide! 💰👟
🌟 Once a King of Fitness Craze
Back in the day, Reebok was THE name in workout gear. Remember those Jane Fonda aerobics videos? 🎥 Yup, Reebok was right there with her, helping millions sweat it out in neon leg warmers. But as trends shifted from step classes to streetwear, Reebok started losing ground to rivals like Nike and… well, guess who else? 😏
🤔 So Who Exactly Owns Reebok?
Here’s where things get juicy. In 2005, Adidas swooped in and bought Reebok for a cool $3.8 billion 💸. At first, everyone thought it would be an epic merger, but over time, Reebok struggled to find its place next to Adidas’ sleek designs. Fast forward to 2021, Adidas decided to sell Reebok again, sparking rumors about potential buyers ranging from Under Armour to Authentic Brands Group (ABG). Spoiler alert: ABG won the bid! 📝💰
🚀 What’s Next for Reebok?
Under ABG, Reebok has been repositioned as more than just sneakers – it’s now part lifestyle, part nostalgia. Think collaborations with Marvel heroes or even yoga mats inspired by classic logos. This pivot aims to attract both OG fans and Gen Z collectors looking for unique drops. 🦸♂️✨ Pro tip: Keep your eyes peeled for limited-edition releases; they might become tomorrow’s grails! 🔍🔥
So there you have it – Reebok isn’t exactly flying solo anymore, but that doesn’t mean it’s fading into oblivion. With new owners steering the ship, maybe we’ll see some fresh ideas that bring back the magic of those glory days. Until then, tag someone who rocked Reeboks back in the day and let’s reminisce together! 👟💬