Carhartt: Just Workwear or a Fashion Empire? 🧡 Unpacking Its Sub-Brands!，From construction sites to catwalks, Carhartt’s family of brands has conquered both labor and luxury. Dive into the rugged world of Carhartt’s sub-brands and their global impact. 🔥
1. The Backbone: Classic Carhartt WIP 🏗️
Let’s start with the OG—the Work in Progress (WIP) line. Born from humble beginnings as durable American workwear, it now graces European runways and streetwear collections. Why is WIP so iconic? Think oversized jackets, triple-stitched seams, and that signature orange lining. 💪
Fun fact: Carhartt WIP wasn’t always cool—it was just tough. But when rappers like Eminem started rocking Carhartt hoodies in music videos, the game changed forever. 🎤🎤
2. Enter Carhartt International: A Global Takeover 🌍
While Carhartt WIP dominates Europe, there’s more to the brand than meets the eye. Did you know Carhartt also operates internationally under different names? For example:
• **Carhartt EMEA**: Covers Europe, Middle East, and Africa.
• **Carhartt APAC**: Focuses on Asia-Pacific markets.
Each region tailors its offerings slightly, ensuring local appeal while staying true to the brand’s roots. It’s like McDonald’s but for overalls! 🍟