Carhartt: Why Two Labels? 🤔 The Story Behind the WIP & Original Tags!，Ever wondered why Carhartt has two different labels? Dive into the world of WIP and Originals to uncover their unique stories, cultural impacts, and style differences. 🔧👖
1. What’s the Deal with Carhartt’s Dual Identity? 😅
Let’s break it down! If you’ve ever browsed through a Carhartt rack, chances are you noticed two distinct tags: "Carhartt" (Original) and "Carhartt WIP." But what gives? Are they just trying to confuse us or is there an actual reason behind this split identity? 🤔
Fun fact: It all started in 1889 when Hamilton Carhartt founded the brand as durable workwear for laborers. Think rail workers, farmers, and mechanics—people who needed clothes tough enough to last decades. 💪 Workwear was its DNA from day one.
2. Meet Carhartt WIP: The Streetwear Twist 🎨
Fast forward to the early ’90s. Enterprising Europeans fell head over heels for Carhartt’s rugged aesthetic but wanted something more urban-friendly. Thus, Carhartt Work In Progress (WIP) was born—a sleeker, edgier version tailored for city life. 🏙️ Instead of oversized jackets meant for freezing winters, WIP introduced slim fits, bold colors, and collaborations with artists like FKA Twigs and A$AP Rocky.
Key difference? While Original Carhartt focuses on utility-first designs, WIP leans into fashion-forward aesthetics while keeping that industrial vibe intact. Think of it as your grandpa’s favorite jacket reimagined by Virgil Abloh himself. 👕
3. Who Should Wear Which Label? 🤷♂️🤷♀️
If you’re rocking construction sites or hiking trails, stick with Original Carhartt—it’s built like a tank and designed for heavy-duty tasks. Need proof? Their TripleStitch™ technology ensures even Hulk couldn’t tear these babies apart. 💪 On the flip side, if you’re cruising downtown or hitting up a club, go WIP. Its modern cuts and playful patterns make it perfect for showing off at Coachella or Glastonbury. 🎵
Pro tip: Mixing both lines can create epic outfits. Imagine pairing a classic Carhartt Chore Coat with WIP cargo pants—pure genius. 🌟
Future Forecast: Will Carhartt Stay Split? 🚀
With sustainability becoming hotter than avocado toast, Carhartt recently launched eco-friendly collections using recycled materials. Both Original and WIP are jumping on board, proving they’re not afraid to evolve. Could we see them merge someday? Unlikely—but hey, stranger things have happened (looking at you, Yeezy Gap). 🤷♂️
Final verdict: Whether you choose Original or WIP depends entirely on your lifestyle. One thing’s certain though—Carhartt will continue ruling closets worldwide. 👑
🚨 Action Time! 🚨
Step 1: Decide whether you need durability (Original) or style (WIP).
Step 2: Tag @carhartt_usa with your favorite piece and tell them which camp you belong to.
Step 3: Share pics of your ultimate Carhartt fit with #WorkInStyle. Let’s inspire others to join the movement!
Drop a 🔨 if you already own a piece from either line. Which do you prefer—utility or flair? Let’s chat below!